Itemit and AssetJay are both built for small to mid-size teams that need to track equipment. They're closer in spirit than many competitors on this list, so here's where they overlap and where they diverge.
Itemit Overview
Itemit is a UK-based asset tracking platform used by over 3,000 teams. They offer QR code scanning, a mobile app with offline support, and check-in/check-out workflows. They also support RFID and GPS trackers on higher plans.
Pricing starts at around £33/month (billed annually) for up to 1,000 assets with 1-3 users. The Pro plan at £133/month adds unlimited users, GPS trackers, and priority support. There's no free tier, just a 14-day trial.
AssetJay Overview
AssetJay is a cloud-based asset management tool built specifically for small teams that don't have an IT department. It focuses on making equipment tracking fast: log an asset in 30 seconds, attach the receipt, track who has it, and get nudged before warranties expire.
It's free for up to 25 assets, with a Pro plan at $24.99/month for up to 250 assets. Your whole team gets access.
AssetJay vs Itemit: Feature Comparison
| Feature | AssetJay | Itemit |
|---|---|---|
| Target audience | Small teams, founders, office managers | Small to mid-size teams across industries |
| Free tier | Yes, up to 25 assets | No (14-day trial) |
| Starting price | $24.99/mo (250 assets, whole team) | ~£33/mo (~$42, 1,000 assets, 1-3 users) |
| Pricing model | Flat rate, unlimited users | Per plan, users limited on Starter (1-3) |
| Receipt & warranty tracking | Built-in, central to the product | Attachments and reminders available |
| AI receipt extraction | Yes, drop a receipt and details auto-fill | AI text recognition for serial numbers |
| Warranty expiry alerts | Yes, automatic at 30/7/1 days | Yes, configurable reminders |
| Offboarding checklists | Built-in, auto-generated per person | No |
| Email inbox (forward receipts) | Yes, forward to your team's Inbox address and AI fills in a pending asset for you to approve | No |
| Check-in/check-out | Assign/unassign to people, plus borrowing of shared equipment with a return date | Yes, with digital signatures |
| Equipment bookings | No | Yes, reservation system |
| QR/barcode scanning | QR code labels | QR, barcode, and RFID (Pro+) |
| GPS tracking | No | Yes, with GPS tracker add-on (Pro+) |
| Depreciation tracking | No | Yes |
| Native mobile app | Responsive web | Yes (iOS and Android, with offline mode) |
| Offline support | No | Yes |
| Collections/bundles | No | Yes (group items, check out as bundle) |
| Custom fields | Yes (5 on Free, 15 on Pro) | Yes |
| CSV import | Yes, drag and drop | Yes |
| Software licence tracking | Yes | Physical assets focused |
| Learning curve | Minimal | Low, rated 4.8/5 for ease of use |
Where They're Similar
Both tools are easy to use. Itemit scores 4.8/5 on Capterra for ease of use, and AssetJay is designed to be usable with zero training. Both support QR code scanning, CSV imports, and warranty reminders. If you're interested in how QR labels fit into an asset tracking workflow, see our guide on QR code asset labels. If ease of use is your top priority, you're in good hands with either tool.
Where They Differ
Itemit is a broader asset tracking platform with RFID, GPS trackers, equipment bookings, and depreciation. It works for construction companies tracking tools across job sites as much as it works for offices tracking laptops.
AssetJay is narrower: it's built for company equipment and software licences, with features that reflect that focus. AI receipt extraction, automatic warranty alerts, forwarding receipts to your Inbox, and offboarding checklists are all designed for the specific workflow of "someone bought something for the company, and we need to track it."
When to Choose Itemit
Itemit is the better choice if:
- You need RFID scanning for high-volume asset audits.
- You need GPS tracking for assets that move between sites.
- You need equipment bookings and reservations with digital signatures.
- You need a native mobile app with offline mode for fieldwork.
- You need depreciation tracking for financial reporting.
- You're tracking more than 250 assets (Itemit supports 1,000+ per plan).
When to Choose AssetJay
AssetJay is the better choice if:
- You want to start free and grow into a paid plan.
- Receipt and warranty tracking is your primary use case.
- You want AI to extract details from purchase receipts automatically.
- You need an offboarding checklist built from what each person holds when they leave.
- You want to forward purchase emails and have the asset details filled in for you.
- You track software licences alongside hardware.
- You don't need RFID, GPS, or equipment reservations.
The Pricing Comparison
Itemit's Starter plan at ~£33/month (~$42) gives you 1,000 assets but only 1-3 users. If you have a 10-person team, you need the Pro plan at ~£133/month (~$170).
AssetJay's Pro plan at $24.99/month gives your whole team access for up to 250 assets. If you have fewer than 250 assets (most small teams do), AssetJay works out cheaper, and the gap grows with team size.
Frequently Asked Questions
Does Itemit have a free plan?
No. Itemit offers a 14-day free trial with no credit card required, but no permanent free tier. AssetJay offers a free plan for up to 25 assets with no time limit.
Can I migrate from Itemit to AssetJay?
Yes. Export your assets from Itemit as a CSV and import them into AssetJay. The import tool maps columns automatically. Import your people first, and an "Assigned to" column in the asset file links each asset to the right person.
Which has better mobile support?
Itemit. They have native iOS and Android apps with offline support, which is valuable for fieldwork or areas with poor connectivity. AssetJay is a responsive web app that works on mobile browsers but doesn't have native apps or offline mode.
The Bottom Line
Itemit and AssetJay are both well-designed for non-technical users. Itemit offers broader tracking capabilities (RFID, GPS, reservations, offline mobile) and supports larger asset volumes. AssetJay is more focused on company equipment, with AI receipt scanning, email forwarding and automatic offboarding checklists. For more options, see our best equipment tracking tools for small teams roundup or our AssetJay vs Sortly comparison if you're also evaluating general-purpose inventory tools.
If you need field-ready asset tracking with RFID and GPS, Itemit is strong. If you're a small team that wants the simplest path from "we bought a laptop" to "it's tracked and the receipt is attached," AssetJay is built for that. Start free and see if it fits.
